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They think it's all over....

Sunday 4th July 2010

By now, football-haters will surely be hoping it is all over - for ever!

Whilst football is undoubtedly popular with both spectators and participants, there is a sizeable minority for whom it is almost as interesting as a Party Political Broadcast. 

Remember that, strange though it may seem, people who dislike football are still people, just like everyone else.  Quite rightly, we all condemn the better-known forms of discrimination, based on gender, race, creed or age.  However, are you unintentionally discriminating against those who have absolutely no interest in the World Cup?  It can be easy to forget that those people for whom wall-to-wall football is the closest thing they can imagine to "Hell on earth" still need to go shopping for groceries as usual.  If a store is festooned with flags, bunting, photographs, football-themed promotional posters and the like, they will probably just grab the bare minimum of items as quickly as they can, pay and leave.  All the high-profit lines will be ignored in the rush to get out of the door.

Hardly good for business!

It is all very well doing up your store like the ultimate England fan's bedroom, but a more restrained approach is generally far more successful.  Football fans will still buy large quantities of lager and crisps, while the football-haters will not desert you in droves - possibly for ever.